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Associate Director of Marketing and Social Media

Apply now Posting Number: 492895
Type of Position: Full-time
Location: Poughkeepsie, NY
Categories: Administration

Position Title:

Associate Director of Marketing and Social Media

Department:

College Marketing and Communications

Job Summary:

Marist College seeks an innovative and strategic Associate Director of Marketing who is responsible for planning, development, execution, and implementation of the College's digital assets, including email, social media, and the website. We are looking for a strategic thinker who can bring technical savvy and excellent communication skills to help produce compelling and interesting content through our digital platforms. The ideal candidate will have experience with digital media and content creation across multiple platforms and dependable and collaborative attitude.

Minimum Qualifications:

  • Minimum of 5 years of related work experience in lead generation marketing, and social media
  • Excellent written and oral communications skills; flawless editing to support clear ideas
  • Bachelor’s degree in marketing, communications, English, business or a related field
  • Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
  • Self-starter who thrives in ambiguous environments and adapts easily to change
  • Able to work under pressure quickly, effectively and efficiently

Essential Functions:

  • Utilize digital channels to execute marketing and lead generation campaigns
  • Manage day-to-day scheduling and posting on Facebook, Twitter, Linkedin, and Instagram
  • Be an expert in the social media space, monitoring for conversations, activities, and trends that may serve as opportunities for the organization.
  • Strategize and implement social programs to increase brand awareness and engagement
  • Create and execute our social calendar to promote products, events, and company initiatives
  • Write engaging and educational copy for social media posts
  • Understand how to analyze data, google analytics, reports and creating recommendations based on data. Know how to evaluate past performance and how to present new ideas and merchandise.
  • Brings a positive and can-do approach to creating rich content to be used across all marketing channels including but not limited to email, social, display, website and print
  • Assist the Director of Marketing in planning and implementing strategies for lead generation
  • Updates websites and creates new website pages and campaign landing pages
  • Works closely with IT on developing new website functionality
  • Works with an agency to execute paid social media and digital programmatic campaigns including the creation of content, placement of pixels on our website, and working with the creative team to develop ads
  • Manages interns to assist with the execution of organic social media
  • All other duties as assigned

Required Application Documents:

Cover letter, Resume, 3 Writing Samples, Creative Portfolio (optional) & Three Professional References

About the Department:

The Office of College Marketing and Communications serves as the institution’s central hub of content creation and brand management. The office’s mission is to build national awareness of Marist and drive new student enrollment by strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography, and creative visuals.

About Marist College:

Marist College is an independent and comprehensive Master’s granting institution grounded in the liberal arts located in New York's historic Hudson River Valley.  It enrolls over 5,000 traditional undergraduate, over 900 full and part-time graduate, and over 300 continuing education students. The College also has a branch campus in Florence, Italy, site locations in Dublin, Paris, and other locations, and an Executive Center in New York City for corporate, graduate, working professional, and undergraduate education.  Marist has been recognized for excellence by U.S. News & World Report, TIME Magazine, The Princeton Review's The Best 376 Colleges, and Barron's Best Buys in College Education and is noted for being a pioneer in the area of online degree programs. Marist is dedicated to helping students develop the intellect and character required for enlightened, ethical, and productive lives in the global community of the 21st Century. The College fulfills its mission by pursuing three ideals: excellence in education, the importance of community, and the principle of service.  Please see www.marist.edu for more information.

Type of Position:

Full-time

Classification:

Administrative

Months per Year:

12

Work Schedule:

8:30 AM – 5:00 PM, Monday - Friday

Hours per Week:

37.5

Location:

Marist College main campus, Poughkeepsie, NY

Number of Positions Openings:

1

Equal Employment Statement:

Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.

 

Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.

 

Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.

     

 

 

 

 

 

 

 

 

 

 

 

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