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Adjunct Instructor, Market Research

Apply now Posting Number: 493066
Type of Position: Part-time
Location: Poughkeepsie, NY
Categories: Part-time Faculty

Position Title:

Adjunct Instructor, Market Research

School:

School of Management, Department of Organization & the Environment

Job Summary:

The Adjunct Instructor will teach one or two sections of undergraduate-level Market Research.

This course focuses on the importance of establishing formal information links between an organization and its markets, and on identifying what those information needs are.  

Topics covered will include the importance of primary and secondary research in marketing-decision making; sources of secondary data; development of plans for research; selection of appropriate data-gathering methods; construction of data-gathering instruments; development of a sample plan, and analysis and interpretation of the resulting information.  

The importance and the uses of marketing-information systems within the organizational structure will be stressed.  The ethical implications of using humans as research subjects will be considered, as will the need to draw honest and accurate conclusions from sample data.  Computerized data-gathering and analyzing programs (such as SPSS or Excel) will be used. Constraints and limitations of using sophisticated research tools in global marketing-research efforts will be discussed.

Minimum Qualifications:

Doctorate or Master’s degree in a related field and prior teaching experience

Essential Functions:

The Adjunct Instructor will present material, evaluate students, present students with feedback, grade, and follow all Marist and School of Management procedures and policies.

Adjunct instructors will be guided by a syllabus set for the course. Instructors are responsible for delivering content, assessing learning, and maintaining active communication with students.

Preferred Qualifications:

Ph. D. or M.B.A and at least five years of industry experience. Teaching experience preferred. 

Required Application Documents:

Cover Letter, Resume, & Three Professional References

About the Department and School:

The School of Management offers four undergraduate degree programs: B.S. in Accounting, Dual Degree in Accounting, B.S. in Business Administration, and B.A. in Economics programs, and three graduate degree programs: MBA, MPA, and Master of Science in Professional Accountancy programs. The School also carries the AACSB and NASPAA accreditations.

About Marist College:

Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges That Create Futures and The Best 385 Colleges), U.S. News & World Report (10th Best Regional University/North, 5th Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. The College is top-ranked for long-term study abroad (#4 in the U.S.) by the U.S. State Department’s Open Doors report. Marist educates more than 5,000 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. To learn more, please visit https://www.marist.edu/about

Type of Position:

Part-time faculty

Months per Year:

Spring Semester 2022

Work Schedule:

Time as required for teaching, departmental/school activities, scholarship/professional development and other activities as needed.

Availability to teach during the day is a plus; some classes are offered in the evenings.

Hours per Week:

2.5 hours per week / Time as required for teaching, office hours, departmental/school activities, scholarship/professional development and other activities as needed.

Location:

Marist College main campus, Poughkeepsie, NY.

Number of Positions Openings:

2

Equal Employment Statement:

Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under-represented.

Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.

Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.

 

 

 

 

 

 

 

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