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Thank you for your interest in a career with Marist College. For assistance and to follow up on an application, please contact the Office of Human Resources at Human.Resources@Marist.edu

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Assistant Director of Marketing

Apply now Posting Number: 493083
Type of Position: Full-time
Location: Poughkeepsie, NY
Categories: Administration

Position Title:

Assistant Director of Marketing

Department:

College Marketing and Communications

Job Summary:

Marist is seeking an innovative and strategic Assistant Director of Marketing who is responsible for planning, development, execution, and implementation of the College's digital assets, including email, social media, and the website. We are looking for a strategic thinker who can bring technical savvy and excellent communication skills to help produce compelling and interesting content through our digital platforms. The ideal candidate will have experience with digital media and content creation across multiple platforms and a "whatever it takes" attitude.

This position is hybrid/remote eligible with periodic on-campus work at the supervisor’s discretion.

Minimum Qualifications:

  • Minimum of 2 years of related work experience in lead generation and marketing
  • Excellent written and oral communications skills; flawless editing to support clear ideas
  • Bachelor’s degree in marketing, communications, English, business or a related field
  • Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
  • Self-starter who thrives in ambiguous environments and adapts easily to change
  • Able to work under pressure quickly, effectively and efficiently

Essential Functions:

  • Utilize digital channels to execute marketing and lead generation campaigns
  • Brings a positive and can-do approach to creating rich content to be used across all marketing channels including but not limited to email, social, display, website and print
  • Assist the Director of Marketing in planning and implementing strategies for lead generation
  • Updates websites and creates new website pages and campaign landing pages
  • Works closely with IT on developing new website functionality
  • Works with an agency to execute paid social media and digital programmatic campaigns including the creation of content, placement of pixels on our website, and working with the creative team to develop ads
  • Manages interns to assist with the execution of organic social media
  • All other duties as assigned

Preferred Qualifications:

  • Minimum of 4 years of related work experience in lead generation and marketing
  • Master’s degree in marketing, communications, English, business or a related field

Required Application Documents:

  • Cover Letter & Resume
  • Three Writing Samples
  • Three Professional References

About the Department:

The Office of College Marketing and Communication has a primary focus to build national awareness of Marist and contribute to the growth of new student enrollment. The office achieves this by supporting and strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography and creative visuals, and by collaborating with partners and our College community.

About Marist College:

Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges That Create Futures and The Best 385 Colleges), U.S. News & World Report (10th Best Regional University/North, 5th Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. The College is top-ranked for long-term study abroad (#4 in the U.S.) by the U.S. State Department’s Open Doors report. Marist educates more than 5,000 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. To learn more, please visit https://www.marist.edu/about

About the Hudson Valley Region:

The Hudson River Valley is known for its rich landscapes, sustainable-foods, diverse culture, and has a wide variety of vibrant cities and historic towns. Follow your sense of adventure, find great food around every corner, engage with a proud community, and be a part of history right at Marist in the heart of the Hudson River Valley.  For more information about the Hudson Valley region, visit the link below:

https://www.marist.edu/hudson-river-valley-life

Type of Position:

Full-Time

Classification:

Administrative

Months per Year:

12

Work Schedule:

Monday through Friday, 8:30am – 5:00pm

Hours per Week:

37.5

Location:

Marist College main campus, Poughkeepsie, NY

This position is hybrid/remote eligible with periodic on-campus work at the supervisor’s discretion.

Number of Positions Openings:

1

Equal Employment Statement:

Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under-represented.

Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.

Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.

     

 

 

 

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